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CASE STUDIES

Strategic Product & Market Analysis

In-depth explorations of product strategy, market positioning, and digital transformation across industry leaders.

How I Work

Rapid Prototyping: How I Turn Ideas Into Working Tools with AI

My repeatable process for building prototypes in an afternoon using version-by-version iteration, real data from message one, and logic before polish.

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PRODUCT JOURNEY

Electronic Soundbook: From Brief to Shelf

A product development journey — Building a screen-free alternative to smartphones for toddlers across five global markets with zero redesigns post-DVT.

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NEW PRODUCT

Building Notion's AI Layer: Capturing the $47B Productivity Market

New product feature strategy for Notion AI — seamless AI integration into workflows and expansion into AI-first workspace platform.

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Increasing Financial Feature Engagement at Chase

New product feature development strategy for Chase Compass — an AI-powered financial navigation platform designed to increase engagement and unlock substantial annual revenue.

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Breaking the Monthly Habit: Transforming CRED with 3% DAU/MAU

New product feature development strategy for CRED's daily engagement layer and habit formation.

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GO TO MARKET

JPMC India Market Entry: GTM Strategy & Revenue Roadmap

Go-to-market strategy and market entry execution plan for JPMC's India expansion.

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PRODUCT TEARDOWN

Turning Notifications Into Revenue: A Product Teardown of Zepto

A deep analysis of how quick commerce platforms can leverage AI-driven personalization and interactive notifications to boost engagement and conversion.

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WIREFRAMING

Redesigning Discovery: How Amazon Prime Can Reduce Content Abandonment by 40%

Wireframes and user flows for Amazon Prime's content discovery redesign with interactive prototypes.

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PRD

SprintUp: Voice-Activated Project Management for Engineering Teams

A deep-dive PRD into SprintUp's voice-activated project management system — covering problem framing, user research, feature prioritisation, technical architecture decisions, and the go-to-market strategy.

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DATA ANALYTICS

Converting 32M Monthly Visitors Into Paying Subscribers at The Hindu

Comprehensive data analytics and growth funnel optimization for The Hindu's subscription model.

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Doubling Meaningful Reviews & Unlocking $800M in Annual GOV at Swiggy

Analytics-driven case study on Swiggy's review engagement metrics and conversion optimization.

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Optimising Netflix's Recommendation Engine to Increase Viewing Time by 20%

Deep dive into Netflix's data analytics framework for personalized recommendations and how machine learning models increased viewing time by 20%.

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MARKET CASE STUDY

Enjoy Till It Lasts: Unlocking $1.5B Before the ICE Era Ends at Harley-Davidson

Market analysis and competitive positioning strategy for Harley-Davidson in the transitioning motorcycle industry.

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The Anti-User Experience: How YEEZY Scored 1.7/10 on UX and Still Won

Market case study on YEEZY's deliberate rejection of UX conventions and its commercial success.

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From Free Tools to Enterprise: How Figma Captured the Design Market

Strategic market analysis of Figma's competitive positioning, pricing strategy, and network effects that transformed the design tools landscape.

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Wireframing & Design

Design System Evolution

How to build and maintain a scalable design system

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Product Teardowns

Product Strategy Deep Dive

Understanding market dynamics and building products that scale

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